256: How Zakia Blain of FBF Body Determines When To Pivot In Business

Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot.  Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear.  Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel. FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so. On this episode, Zakia shares: How she builds anticipation for her products How she manages and plans out her inventory seasons in advance Her monthly drop technique for new items and so much more Check out this episode and others on , , and watch on This episode is brought to you by: Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit and enter code HUSTLEPRO for a free 30-day free trial of PRO plan.  Links mentioned in this episode Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Guest Social Media Info Side Hustle Pro – FBF Body - Zakia Blain -