255. The Power of Human Connection in B2B Sales w/ Jessica Herrala

<b>No matter what spectacular tech is introduced to the world, the human race will always be connected by relationships—and without the human connection between salespeople and buyers, deals won’t get closed. Salespeople are not commodities—they are real, living, breathing manifestations of company success.<br /></b><br /><b></b><br /><b>This is what today’s guest, <a href="https://www.linkedin.com/in/jessicaherrala/" target="_blank" rel="noreferrer noopener">Jessica Herrala</a>, Head of Sales <a href="https://buildots.com/" target="_blank" rel="noreferrer noopener">Buildots</a> North America says. While most enter Cheif Revenue Officer roles by way of sales, Jessica previously served for many years in VP and C-level marketing and communications roles, giving her a unique perspective.</b><br /><b></b><br /><b>Tune in as we discuss:</b><br /><ul><li>What the role of relationships are in an increasingly digital and AI-driven world</li><li>How human interaction increases ROI</li><li>What the role of CRO is in customer experience</li><li>How to build a team from scratch and hire the right people</li><li>How to sell something people need, but don’t necessarily want</li></ul><b><br />More information about Jessica Herrala and today’s topics:</b><br /><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/jessicaherrala/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jessicaherrala/</a></li><li>Company Website: <a href="https://buildots.com/" target="_blank" rel="noreferrer noopener">https://buildots.com/</a></li><li>Other Relevant Links: <a href="https://www.linkedin.com/in/nicoledidda/" target="_blank" rel="noreferrer noopener">Nicole Didda on LinkedIn</a>; <a href="https://www.sophiegrace.ca/" target="_blank" rel="noreferrer noopener">Sophie Grace Workwear</a></li></ul>