254. Why I Lost $4,000 on my BookBub Featured Deal (& Why I'd Do it Again)

<p>After fourteen rejections, as I outlined on episode 247, I finally <a href= "http://kadavy.net/blog/posts/how-land-bookbub-featured-deal/">landed a BookBub Featured Deal</a>. Once I tallied up my results, I had lost more than $4,000 running the promotion. I’ll tell you why, and why I’d still do another BookBub Featured Deal in a heartbeat.</p> <h3><em><!-- /wp:paragraph --> <!-- wp:heading {"level":3} --></em></h3> <h3>My BookBub Featured Deal Results</h3> <h3><em><!-- /wp:heading --> <!-- wp:list {"ordered":false} --></em></h3> <ul> <li>Book: <a href="http://kadavy.net/the-heart-to-start/"><em>The Heart to Start: Stop Procrastinating & Start Creating</em></a></li> <li>BookBub Category: Advice and How-To</li> <li>Date: Wednesday, June 10, 2020</li> <li>List Price: $9.99</li> <li>Deal Price: $1.99</li> <li>Territory: United States</li> <li>BookBub Promotion Fee: $1,008</li> <li>Promotion Size: ~1,000,000 subscribers</li> <li>Copies Sold: 2,541</li> <li>Revenue: $1,841</li> <li>Supplemental Ad Spend: $4,847</li> <li><strong>Total Profit (Loss): ($4,014)</strong></li> </ul> <h3><em><img class="size-medium wp-image-7647" src= "http://kadavy.net/wp-content/uploads/2021/03/bookbub-featured-deal-email-350x247.png" alt="bookbub featured deal results email" width="350" height= "247" /> </em></h3> <p>The breakdown of copies sold (across all countries):</p> <h3><em><!-- /wp:paragraph --> <!-- wp:list {"ordered":false} --></em></h3> <ul> <li>Amazon: 2,236</li> <li>Apple: 204</li> <li>Barnes & Noble: 49</li> <li>Google: 36</li> <li>Kobo: 16</li> <li><strong>Total Copies Sold: 2,541</strong></li> </ul> <h3><em><img class="size-medium wp-image-7648" src= "http://kadavy.net/wp-content/uploads/2021/03/bookbub-featured-deal-results-book-on-homepage-350x177.png" alt="bookbub featured deal results book on home page" width="350" height="177" /> </em></h3> <p>The breakdown of revenue results (across all countries):</p> <h3><em><!-- /wp:paragraph --> <!-- wp:list {"ordered":false} --></em></h3> <ul> <li>Amazon: $1,462</li> <li>A