251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada

<b>In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.</b><br /><b></b><br /><b>Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way </b><br /><b></b><br /><b>Hear our conversation with <a href="https://www.linkedin.com/in/akennada/" target="_blank" rel="noreferrer noopener">Anthony Kennada</a>, Co-Founder and CEO of <a href="https://www.audienceplus.com/" target="_blank" rel="noreferrer noopener">AudiencePlus</a>:</b><ul><li>What are some of the main changes over the past 15 years in sales and marketing?</li><li>How do you break through the increasing noise by building emotive experiences?</li><li>In what ways should more companies behave like media companies?</li><li>What are the differences between audiences, communities, and customers, and where do intersections exist?</li><li>How do you navigate modern challenges like social media algorithms while staying aligned with business goals?</li></ul><b><br />More information about Anthony Kennada and today’s topics:</b><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/akennada/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/akennada/</a></li><li>Company Website: <a href="https://www.audienceplus.com/" target="_blank" rel="noreferrer noopener">https://www.audienceplus.com/</a></li><li>Other Relevant Links: <a href="https://www.linkedin.com/in/nickmehta" target="_blank" rel="noreferrer noopener">Nick Mehta on LinkedIn</a>; <a href="https://www.aa.com/homePage.do" target="_blank" rel="noreferrer noopener">American Airlines</a>; <a href="https://lagrandeorangegrocery.com/" target="_blank" rel="noreferrer noopener">La Grande Orange