#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group

<p>One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!</p> <p>In 2021, the <a href="https://www.sandmanhotels.com/"><strong>Sandman Hotels</strong></a> within the Group completed a dramatic digital transformation of their loyalty program, and in this episode, I'm joined by <a href="https://www.linkedin.com/in/fionamcfaul/" target="_blank"><strong>Fiona Mc Faul</strong></a>, the Vice President of Marketing and Loyalty for the Sandman Group who shares their journey one year on from launching their RSVP Rewards program.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/fionamcfaul/" target="_blank"><strong>Fiona Mc Faul</strong></a><strong>, </strong>Vice President of Marketing and Loyalty for the Sandman Group</p> <p>2) <a href="https://www.sandmanhotels.com/"><strong>Sandman Hotels</strong></a></p> <p>3) <a href="https://www.sandmanhotels.com/rsvp-rewards"><strong>Sandman RSVP Rewards program</strong></a></p>