#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

<p>In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed.&nbsp;</p> <p><strong>Etisalat, </strong>headquartered<strong> </strong>in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b.</p> <p>The Group recently rebranded to <strong>e&amp; </strong>as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositions focused on driving customer loyalty.</p> <p>In today's podcast, <strong>Let's Talk Loyalty</strong> is joined by <a href="https://www.linkedin.com/in/antonioricciardi/"><strong>Antonio Ricciardi</strong></a>, SVP Consumer Intelligence &amp; Engagement at Etisalat by <strong>e&amp;</strong>, who's responsible for leading their <strong>Smiles</strong> program, and he shares their learnings as they evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/antonioricciardi/"><strong>Antonio Ricciardi</strong></a><strong> SVP Consumer Intelligence &amp; Engagement at e&amp;</strong></p> <p><strong>2) </strong><a href="https://www.etisalat.ae/en/index.jsp"><strong>Etisalat by E&amp;</strong></a></p> <p><strong>3) </strong><a href="https://www.etisalat.ae/en/c/mobile/smiles.jsp"><strong>Smiles Program</strong></a></p>