#249: Tactical Tuesday: Why Not Using A CRM Is Slowing Your Business's Growth

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, talks about one of the common problems why business owners are doing less than they should be by not implementing a customer relationship management software. A systematized process to follow up on leads is an essential tool every business owner needs because every lead is a prospective customer. Jason explores how a CRM is beneficial in the long run, so business owners do not leave a substantial amount of revenue on the table by not properly following up with leads.</span></p> <p><br /> <br /></p> <p><strong>EPISODE HIGHLIGHTS</strong></p> <ul> <li><span style="font-weight: 400;">Businesses usually lose potential customers because they do not have a tool to follow up on leads. Having a CRM software helps so leads do not fall through the cracks.</span></li> <li><span style="font-weight: 400;">Paying for a simple CRM software is a cost-effective investment for a business.</span></li> <li><span style="font-weight: 400;">Another option is to set up a more complex, fully customized CRM system.</span></li> <li><span style="font-weight: 400;">A customized system – custom automation and code on the back end – is best to streamline customer service fit for the business.</span></li> <li><span style="font-weight: 400;">Using text messages to follow up on leads is more effective than emails.</span></li> <li><span style="font-weight: 400;">An example of a common CRM strategy is giving birthday discounts and deals to reengage the customer and increase lifetime value.</span></li> <li><span style="font-weight: 400;">Jason and his team will be releasing a beta CRM software specifically for clinics.</span></li> <li><span style="font-weight: 400;">Continuously add value to your customers, so they keep coming back.</span></li> <li><span style="font-weight: 400;">Use