249 Dan Roam: How to Craft the Perfect Pitch

<p>Turns out, people like <em>Star Wars</em> more than they like spreadsheets. That's pretty obvious, yet we constantly find ourselves in front of boring presentations. Data and facts are important, but when woven into a "hero's journey," they become undeniable.</p> <p>Dan Roam is on a mission to put the tools of our greatest storytellers in your hands. Next time you need to convince your boss, your team, or a customer to get on board with an idea, consider his book, <em>The Pop-Up Pitch.</em></p> <p>Whitney and Dan discuss why humans are wired to love visual storytelling, the key moment of drama you need in every presentation, and the fateful day the back of a napkin changed the trajectory of Dan's career forever</p>