245: Why the TikTok Deal Will Absolutely Happen

<p>The <a href= "https://www.nytimes.com/2020/09/16/technology/tiktok-oracle-opposition.html" target="_blank" rel="noopener">TikTok/Oracle deal comes under scrutiny</a>, but both Joe and Robert think the deal with absolutely go through, especially while <a href= "https://finbold.com/tiktoks-44-million-downloads-in-august-beat-facebook-instagram/" target="_blank" rel="noopener">TikTok's numbers continue to grow</a>.</p> <p><a href= "https://blog.hubspot.com/marketing/facebook-email-marketing-test#.X2I162DA6R0.mailto" target="_blank" rel="noopener">Facebook is getting in the email marketing business</a>. Will they buy a business or consumer-side email marketing company, or go organic?</p> <p><a href= "https://medianut.substack.com/p/the-marriage-between-taboola-and?token=eyJ1c2VyX2lkIjo4MDk2MTA0LCJwb3N0X2lkIjoxNTYzNzgzLCJfIjoicWs4bzQiLCJpYXQiOjE2MDAzNDgwNzgsImV4cCI6MTYwMDM1MTY3OCwiaXNzIjoicHViLTQwNjIyIiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.KFjnHobGeseUYZX8_DbImCL_5acsWNoA9qTD-SErIXI" target="_blank" rel="noopener">The Taboola/Outbrain deal is off the table</a>. The boys discuss why this happened and what's the future for the tech.</p> <p>And why are Google results always so old? Ryan Law discusses why businesses need to look at the <a href= "https://www.animalz.co/blog/second-mover-advantage/" target= "_blank" rel="noopener">second-mover advantage</a> of search results.</p> <p>In rants and raves, Joe applauds the new <a href= "https://accidentallywesanderson.com/book/" target="_blank" rel= "noopener">Accidentally Wes Anderson book</a>, while Robert laments <a href= "https://econsultancy.com/what-is-zero-party-data-definition/" target="_blank" rel="noopener">zero-party data</a>.</p> <p>This week's sponsor: <a href= "https://www.contentmarketingworld.com/" target="_blank" rel= "noopener">Content Marketing World</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">App