243: Rented Land and Native Advertising Disaster

<p>Major media companies from around the United States are <a href= "https://www.axios.com/newsrooms-abandoned-pandemic-real-estate-5ac351eb-3b31-4c69-b3c8-3281573c4d9a.html?utm_campaign=organic&utm_medium=socialshare&utm_source=twitter" target="_blank" rel="noopener">divesting their real estate properties</a> to right-size their business models. <a href= "https://www.thedrum.com/news/2020/05/18/our-priority-can-t-be-sell-advertising-washington-post-rethinks-revenues-lockdown" target="_blank" rel="noopener">Washington Post pushes forward into native advertising</a> territory as traditional advertising falters. <a href= "https://whatsnewinpublishing.com/once-you-come-to-rely-on-it-you-wont-unsubscribe-how-publishers-are-using-audio-stories-to-fuel-engagement-and-generate-revenue/" target="_blank" rel="noopener">Audio is even bigger</a> than we thought it would be, while creators at TikTok don't understand that they <a href= "https://www.technologyreview.com/2020/08/14/1006875/tiktok-ban-influencers-ryan-beard-hank-green/?utm_medium=tr_social&utm_campaign=site_visitor.unpaid.engagement&utm_source=Twitter#Echobox=1597679861" target="_blank" rel="noopener">built their homes on rented land</a>, and are now searching for a way out.</p> <p>In rants and raves, <a href= "https://us7.campaign-archive.com/?u=8fc39cf5ec072c140d92d1e78&id=da75e63d90" target="_blank" rel="noopener">Joe raves about Twinsthenewtrend</a> and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. <a href= "https://finance.yahoo.com/news/high-times-buys-13-dispensaries-205434416.html" target="_blank" rel="noopener">Robert applauds High Times for buying up dispensaries in California</a> (another Content Inc. model).</p> <p>This week's sponsor: <a href= "https://www.contentmarketingworld.com/" target="_blank" rel= "noopener">Content Marketing World</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id76076