#242: Aaron LeBauer: Scaling Impact & Income with a Cash-Based Practice

<p><strong>Overview:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast interviews Aaron LeBauer, PT, DPT, host of The Cash PT Lunch Hour Podcast, author of The Cash PT blueprint, and international speaker. Aaron discusses how to efficiently run a cash-based practice without relying on insurance reimbursements. He also provides insightful advice for effective financial management and result-driven marketing to scale your practice - including how to market directly to patients.  </span></p> <p><br /> <br /></p> <p><strong>Episode Highlights: </strong></p> <ul> <li><span style="font-weight: 400;">Aaron shares his aspirations of becoming a professional cyclist and how being a massage therapist provided the financial resources for his passion.  </span></li> <li><span style="font-weight: 400;">His wife encouraged him to go to PT school and after he graduated, he started his cash-based practice in 2009.</span></li> <li><span style="font-weight: 400;">Aaron shares his advice for individuals transitioning towards practice ownership and that is to get in front of people, ask questions, and provide value.</span></li> <li><span style="font-weight: 400;">He markets directly to patients and not physicians. When he first opened his practice, he went to neighborhood meet and greets, and fairs. </span></li> <li><span style="font-weight: 400;">He was told patients wouldn’t be able to afford his care and it’s not ethical to run a cash-based practice.  </span></li> <li><span style="font-weight: 400;">Aaron believes persistence wins. And it’s important to cultivate word-of-mouth referrals. </span></li> <li><span style="font-weight: 400;">When caring for patients, ask questions, offer value, and do something to help them. Know their struggles, problems, and desires. </span></li> <li><span style="font-weight: 400;">The language you use to sp