240. How to build a strong brand that helps you avoid the comparison trap!

<p style="font-weight:400;">SHOW NOTES</p> <p style="font-weight:400;"><b>Title: “How to build a values-based brand and avoid the comparison trap”</b></p> <p style="font-weight:400;"><b>Episode 240</b></p> <p style="font-weight:400;"><b>Guest: MiMi Striplin, founder, The Tiny Tassel</b></p> <p style="font-weight:400;">THIS WEEK’S TOPIC:</p> <p style="font-weight:400;">Have you ever fallen into the comparison trap?  You know the one where you look around — especially on Instagram or Facebook — and see what others are doing, and start comparing where you are — personally and professionally? And, before you know it, you’ve  fallen into a rabbit hole of self doubt that can obliterate your confidence. </p> <p style="font-weight:400;">Sound familiar? </p> <p> </p> <p style="font-weight:400;">Social media often gets much of the blame for this, but in reality that tendency would probably be there whether instagram existed or not. It’s just that we have more of a lens and more options to see what others want us to see — up close —  than we used to. </p> <p> </p> <p style="font-weight:400;">It’s important to distinguish between competition and comparison. </p> <p> </p> <p style="font-weight:400;">Competition is a good thing especiall when it challenges, motivates and inspires us. </p> <p style="font-weight:400;">And, Keeping tabs on the compeition is important and gives us some great data.  But when we let competition drift and become an exercise of COMPARISION that’s when we enter the danger zone.  And it can be very difficult and even painful to navigate our way out. Comparison doesn’t just steal joy, as the saying goes, it also steals your ability to create real influence! </p> <p> </p> <p style="font-weight:400;">This week’s guest shares such great wisdom on this topic, including how to know who to listen to. I know you’re going to love this converation and love her. </p> <p style="font-weight:400;">ABOUT THIS WEEK’S GUEST: </p> <p style="font-weight:400;">Mimi Striplin is the founder of Charleston, SC based The Tiny T