#239 Learn how to be a Sales Leader | Jena Domingue

<p><strong>(0:45) Introduction -</strong></p><br><p>Jena Domingue is a highly accomplished senior executive with more than<strong> 20 years</strong> of success in the wine, eCommerce, digital marketing, luxury goods, and staffing industries. Throughout her career.</p><br><p>She had held leadership positions with wine direct, Jan Marini, skin research, and other luxury goods companies,&nbsp; and was a San Francisco Bay Area native. Also with over 20 years of experience and sales, Jena leads the wine direct sales team wine direct is a Napa Valley company offering world-class eCommerce and fulfillment solutions to wineries and in her current role as <strong>VP of global sales.</strong></p><br><p>She's responsible for developing national and international sales teams. Jena also manages that integrated payment program with over <strong>$1 billion</strong> in revenue. Jena has won multiple national awards for sales performance in the skincare and aesthetics industries. If this wouldn't be enough, Jena also served as VP on the woman for wine centre board of directors for two consecutive years.</p><br><p>Her key areas of expertise include fulfilment and ecommerce sales, B2B technology, relationship management, digital strategy, negotiation, and sales, team management with a passion for wine, especially sparkling wine, then she brings best practices to direct to consumer sales, then loves sports and was a professional cheerleader for Oakland Raiders.</p><br><p><br></p><p><strong>The interview-</strong></p><br><p><strong>(2:17)</strong></p><p><strong>1. So you've had such success in a, you know, industry, which is typically very traditional, not related to technology, not related to e-commerce. So before we get down into all the questions, let me ask you, your journey. How has it been? How did you even get started in this industry? And was it difficult to figure things out as you're breaking new ground?</strong></p><br><p><strong>(2:41)</strong> About eight years ago, I was the general wine consumer. And I thought to mysel