#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

<p><a href="https://www.yuurewards.com/"><u>Yuu Rewards</u></a> is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.&nbsp;</p> <p>Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.</p> <p>Now two years old, I’m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading ecommerce capabilities at its core.</p> <p>In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.yuurewards.com/"><u><strong>Yuu Rewards</strong></u></a></li> <li><a href="https://www.linkedin.com/in/marksage/"><u><strong>Mark Sage</strong></u></a></li> <li><a href="https://www.yuurewards.com/en/node/26716"><u><strong>Yuu To Me</strong></u></a></li> <li><a href="https://www.youtube.com/watch?v=DSd3ArMmIOw"><u><strong>Yuu To Me Ad</strong></u></a></li> <li><a href="https://letstalkloyalty.com/61/"><u><strong>#61: Yuu Rewards, Hong Kong's New Coalition Programme</strong></u></a></li> </ol> <p><strong>Time Stamps:</strong></p> <p>02:29 - Mark’s favorite loyalty program</p> <p>05:43 - The most significant change in recent months.</p> <p>09:40 - Yuu Rewards' technical evolution journey over time.</p> <p>19:35 - Using collectibles to engage consumers both online and offline</p> <p>33:20 - Mark's thoughts for future industry trends</p>