238: Simon Roberts—Do You Know Why We Need The Power Of Not Thinking?

<p style="text-align: center;"><span style= "font-size: 24px;"><strong>Hear why anthropology should be part of your business plan!</strong></span></p> <p><span style="color: black;">It was an honor to speak with Simon Roberts on our <a href="../../../podcast" target="_blank" rel= "noopener">On the Brink with Andi Simon podcast</a>. Simon is a highly regarded business anthropologist with his firm</span> <a href="https://www.stripepartners.com/" target="_blank" rel= "noopener">Stripe Partners</a>, <span style="color: black;">serving clients across the globe with effective, innovative ethnographic and anthropological research. I am also a <a href= "https://www.simonassociates.net/anthropologists/" target="_blank" rel="noopener">business (or corporate) anthropologist</a>, and as we talked about both of our journeys, we realized how important it is for organizations of all sizes to understand how to step back and see themselves through a fresh lens — an anthropological one. Need a fresh insight? Do listen in. </span></p> <p style="font-size: 20px;"><strong><span style="color: black;">You will only know what you don’t know if you open your mind to what could be and let your experiences show you what is </span></strong></p> <p><span style="color: black;">During our discussion, Simon and I delved into his own journey both inside corporations, such as Intel, and as an entrepreneur setting up his own business. His career began with a Ph</span><span style="color: black;">D in anthropology focused on the satellite TV revolution in India in the mid-90s. He then started the UK’s first dedicated ethnographic research company, Ideas Bazaar, before leading an R&D team at Intel’s Digital Health Group. In 2013, he co-founded <a href= "https://www.stripepartners.com/" target="_blank" rel= "noopener">Stripe Partners</a>, a strategy and innovation consultancy which supports teams working on near-term product launches and longer-range strategy engagements.</span><span style= "color: black;"> </span></p> <p><span style="color: black;">W