#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show)

<p>In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser.&nbsp;</p> <p>What sounded like a massive challenge for marketers who've relied on them for many years, may in fact result in incredible growth and opportunity for loyalty marketers.&nbsp;</p> <p>In today's short summary episode of <strong>Let's Talk Loyalty</strong>, we review our conversation on this huge topic with <a href="https://www.linkedin.com/in/elliottclaytonpersonalization/"><u>Elliott Clayton</u></a><u>, </u>Senior Vice President of Media for <a href="https://www.epsilon.com/emea/letstalkloyalty?utm_source=letstalkloyalty&amp;utm_medium=website&amp;utm_campaign=LTL&amp;utm_content="><u>Epsilon</u></a> in the UK.</p> <p>Elliott explained why it is such an exciting time to work in loyalty marketing, and how loyalty marketers can help their brands embrace the cookie-less future.&nbsp;</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.epsilon.com/emea/letstalkloyalty?utm_source=letstalkloyalty&amp;utm_medium=website&amp;utm_campaign=LTL&amp;utm_content="><u><strong>Epsilon</strong></u></a></li> <li><a href="https://www.linkedin.com/in/elliottclaytonpersonalization/"><u><strong>Elliott Clayton</strong></u></a></li> <li><a href="https://letstalkloyalty.com/92/"><u><strong>#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon</strong></u></a></li> </ol>