#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

<p><a href="https://deltaco.com/"><u>Del Taco</u></a> is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.</p> <p>In this episode of <strong>Let’s Talk Loyalty</strong>, <a href="https://www.linkedin.com/in/erinlevzow/"><u>Erin Levzow</u></a> joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.</p> <p>Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://deltaco.com/"><u><strong>Del Taco</strong></u></a></li> <li><a href="https://deltaco.com/delyeahrewards"><u><strong>Del Yeah! Rewards</strong></u></a></li> <li><a href="https://www.linkedin.com/in/erinlevzow/"><u><strong>Erin Levzow</strong></u></a></li> </ol>