236: The Media Business Killed Itself

<p>The <em>New York Times</em> reports that big tech such as Facebook and Google should <a href= "https://www.nytimes.com/2020/05/10/business/media/big-tech-has-crushed-the-news-business-thats-about-to-change.html" target="_blank" rel="noopener">pay media companies reparations for lost revenue</a>. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.</p> <p>In other news, the <a href= "https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/" target="_blank" rel="noopener">Financial Times launches a mix group for subscription</a> but doesn't invite any product brands, while <a href= "https://www.forbes.com/sites/adriandayton/2020/05/11/how-the-crisis-has-made-content-more-valuable-than-gold/#38495a736dda" target="_blank" rel="noopener">thought leadership is everything</a>.</p> <p>Robert's rants and raves include a <a href= "https://www.nytimes.com/2020/05/11/business/media/jeffrey-katzenberg-quibi-coronavirus.html" target="_blank" rel="noopener">Quibi update</a> and that <a href= "https://www.linkedin.com/pulse/b2b-marketing-during-unprecedented-times-exactly-where-katie-martell/?trackingId=lGgWnyzMTRCGayYWIpGWQw%3D%3D"> new marketing really isn't new,</a> while Joe discusses an <a href= "https://digiday.com/media/diversify-revenue-iab-randall-rothenberg-advertising/" target="_blank" rel="noopener">interview with the IAB</a> and the <a href= "https://www.joepulizzi.com/news/why-riot-games-is-out-marketing-you/" target="_blank" rel="noopener">new Riot Games Launch</a>.</p> <p>Sponsor: CMI's <a href= "https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=CMISITE&eventid=1884390&sessionid=1&key=1A11BEC40FA38F55C4A9BBC360511880&regTag=945962&sourcepage=register" target="_blank" rel="noopener">Demand Generation Summit</a> May 19-20</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing