233: How to Land Big Clients Through Personal Projects With Kiel D.M.

<p><strong>FULL SHOWNOTES</strong></p><p>To view the full episode show notes, visit:</p><p><a href="https://www.perspective-collective.com/side-hustlers-perspective/233">https://www.perspective-collective.com/side-hustlers-perspective/233</a></p><p><strong>Support for this episode comes from Adobe Max. </strong><a href="https://bit.ly/AdobeMaxSideHustlersPerspective">Register here for free</a> for their virtual, global creativity conference taking October 26th– 28th.</p><p>--- </p><h3>The Power of Personal Projects</h3><p>Looking for a proven strategy to land clients that feels like play?</p><p>This is the power of personal projects and the doors they can open.</p><p>That’s the story of today’s guest—Kiel (Keel) Mutschelknaus (Mut•chick•nouse)—a sorcerer of code, animation, motion graphics, and type.</p><p>He’s the wizard behind the Space Type Generator, a personal project that’s helped land him big-name clients like the New York Times, MIT Tech Review, Wall Street Journal, and Apple.</p><p>What fascinates me the most is that he has built this success all outside his teaching day job and being a family man to three little nuggets at home.</p><p>In this episode, we talk shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more.</p><p>My goal with this episode is to show how building personal projects around your strange and weird interests are the key to attracting big opportunities.</p><p>---</p><p><strong>RESOURCES & REFERENCES</strong></p><ul><li><a href="https://spacetypegenerator.com/" target="_blank">Space Type Generator</a></li><li><a href="https://deneenpotterymugs.com/" target="_blank">Deneen Pottery Mug Launch</a></li><li><a href="https://sidehustlerscoaching.com/" target="_blank">Join the Side Hustler’s Coaching Waitlist</a></li></ul><p><strong>CONNECT WITH KIEL</strong></p><ul><li><a href="https://www.kielm.com/" target="_blank">Website</a></li><li><a href="https://www.instagram.com/kiel.d.m/" target="_blank">Instagram</a></li></ul>