233: Can Media Companies Survive Coronavirus?

<p>In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is <a href= "https://www.buzzfeednews.com/article/craigsilverman/coronavirus-news-industry-layoffs?utm_source=Benedict%27s%2BNewsletter&utm_campaign=cb2fc40500-Benedict%27s%2BNewsletter%2B329&utm_medium=email&utm_term=0_4999ca107f-cb2fc40500-71045453&mc_cid=cb2fc40500&mc_eid=b6c6c6bc16" target="_blank" rel="noopener">impacting media companies, specifically local media.</a> Frankly, can they survive? What will be the model that replaces them?</p> <p>In other news, what can enterprise brands learn from the <a href="https://getpocket.com/explore/item/sparkles-bows-and-millions-of-dollars-inside-jojo-siwa-s-glitter-covered-empire?utm_source=pocket-newtab" target="_blank" rel="noopener">marketing of YouTube sensation Jo-Jo Siwa</a>? <a href= "https://www.foliomag.com/house-beautiful-business-of-home-partnership/" target="_blank" rel="noopener">Media and brand publishing partnerships</a> are all the rage, while the <a href= "https://digiday.com/marketing/were-not-in-advertising-mode-anheuser-busch-cmo-marcel-marcondes-on-staying-relevant/" target="_blank" rel="noopener">CMO of Anheuser-Busch goes full content marketing</a>.</p> <p>In rants and raves, Joe raves about the <a href= "https://www.boredpanda.com/national-cowboy-museum-head-of-security-twitter/?fbclid=IwAR2KDJt6DtqKicXYxHNu-RxLgHhttcz6Dn4TQAhMMkzeTibm6Nucm1M_KD0&utm_source=facebook&utm_medium=social&utm_campaign=organic"> National Cowboy & Western Heritage Museum</a> and Robert comments on <a href= "https://www.mediapost.com/publications/article/349179/groupm-consumer-trust-in-digital-marketing-is-no.html"> consumer trust in digital marketing</a>.</p> <p>Today's sponsor: <a href= "https://www.contentmarketinguniversity.com/" target="_blank" rel= "noopener">Content Marketing University</a>. Use code FRIEND200 to save $200. Offer ends 4/30.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.