#232: Innovation in China with Lagardère Travel Retail (Short Summary Show)

<p>The global Covid crisis challenged many businesses to the brink of survival, especially in the travel industry.&nbsp;</p> <p>Across airlines, hotels, hospitality and duty free, with global travel volumes almost non-existent, these travel companies were challenged to innovate in ways they may never have imagined before. &nbsp;&nbsp;</p> <p><a href="https://www.lagardere-tr.com/en/"><strong>Lagardère Travel Retail</strong></a><strong> </strong>saw the pandemic as an incredible opportunity to create compelling new channel with their customers, creating an entirely new sales and marketing approach that their customers loved!&nbsp;</p> <p>In this short episode, we summarise what we learned from Chief Executive Officer <a href="https://www.linkedin.com/in/eudes-fabre-09785780/"><strong>Eudes Farbe</strong></a>, and Chief Information Officer, <a href="https://www.linkedin.com/in/adamdmccarthy/"><strong>Adam McCarthy</strong></a><strong> </strong>to understand their unique, world-class solution in the absence of duty free customers in their airports across China.&nbsp;</p> <p>Listen to learn how <strong>Lagardère</strong> created such significant value using their loyalty program and leveraged China's unique digital eco-system to achieve a profitable new route to market that has proven to be pandemic-proof.&nbsp;</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.lagardere-tr.com/en/"><strong>Lagardère Travel Retail</strong></a></li> <li><a href="https://www.linkedin.com/in/eudes-fabre-09785780/"><strong>Eudes Farbe</strong></a></li> <li><a href="https://www.linkedin.com/in/adamdmccarthy/"><strong>Adam McCarthy</strong></a></li> </ol>