232. First Findings from The National Survey on Brand and Trust w/ Kurt Bartolich and Cory Scheer

This episode centers around brand and trust with trust expert Kurt Bartolich, Founder of BrandCertain and trust expert Cory Scheer, Founder of Trust Centric Consulting.<br />Kurt and Cory teamed up on a national research project exploring trust and relationships between employees and their leadership and companies. The research also included data on trust between customers and brands.<br />They joined Ethan to share an overview of their early findings. Tune in to learn more about:<br />Why is trust so important to customer experience?<br />What is one of the best and easiest ways to build trust inside your organization?<br />What are three brand truths that are backed up in the research data?<br />How does brand forgiveness take place?<br />Why is consistency an important bedrock for loyalty? <br />More information about Kurt and Cory Below:<br />LinkedIn Profiles:<br />Kurt: <a href="https://www.linkedin.com/in/kurt-bartolich-763b23b/" rel="noopener">https://www.linkedin.com/in/kurt-bartolich-763b23b/</a><br />Cory: <a href="https://www.linkedin.com/in/coryscheer/" rel="noopener">https://www.linkedin.com/in/coryscheer/</a><br />Check out the National Survey on Brand and Trust Here: <a href="https://drive.google.com/file/d/1zinWK_kxt4k_mia_wl4LnBTSnpFoxuYY/view" rel="noopener">https://drive.google.com/file/d/1zinWK_kxt4k_mia_wl4LnBTSnpFoxuYY/view</a> <br />Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.