231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?

<p>Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.</p> <p><a href= "https://www.foliomag.com/coronavirus-coverage-driving-massive-traffic-publishers-vendors-say/" target="_blank" rel="noopener">Corona virus coverage gives major publishers a huge lift in traffic</a>, bringing in pay-wall and advertising questions.</p> <p>In other news, a strange report claimed that <a href= "https://comicbook.com/irl/2020/03/17/apple-could-buy-disney-stock-analyst/" target="_blank" rel="noopener">now is the time for Apple to buy Disney</a>. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.</p> <p><a href= "https://www.buzzfeednews.com/article/cameronwilson/facebook-coronavirus-spam-news-posts" target="_blank" rel="noopener">Facebook had all sorts of issues with its AI-powered SPAM engine</a>, while <a href= "https://adage.com/article/cmo-strategy/ford-pulls-national-vehicle-ads-replacing-them-coronavirus-response-campaign/2244726" target="_blank" rel="noopener">Ford completely changes it's advertising campaigns in response to COVID-19</a>. Finally, the boys discuss why now may be the greatest moment ever for content marketing.</p> <p>In rants and raves, Joe comments about how now is a truly <a href= "https://www.latimes.com/entertainment-arts/business/story/2020-03-11/coronavirus-fears-economy-advertising-market" target="_blank" rel="noopener">defining moment for marketing</a>, while Robert discusses the <a href= "https://digiday.com/media/publishers-put-virtual-events-test-person-gatherings-disappear/" target="_blank" rel="noopener">future and opportunity in virtual events.</a></p> <p>Today's sponsor: <a href= "https://www.contentmarketinguniversity.com/" target="_blank" rel= "noopener">Content Marketing University</a>. Use code FRIEND200 to save $200. Offer ends 4/30.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id76