231: How to Calculate 'Return on Ad Spend' for Remodelers

This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-mouth referrals start to slow down? Start listening now and discover a different take on ROAS as a remodeler or home-builder!