231. Branding That Means Business with Matt Johnson

<p><span style="font-weight: 400;">Today I am very excited to have Dr. Matt Johnson back on the show to talk about</span> <em><span style="font-weight: 400;">Branding That Means Business</span></em><span style="font-weight: 400;">, a new book he has co-authored with Dr. Tessa Misiaszek (who will be on the show in a few weeks talking about her background and the aspects she brings to this fascinating project). Matt was on the show in 2021 talking about his other book,</span> <em><span style= "font-weight: 400;">Blindsight</span></em> <span style= "font-weight: 400;">(which he co-authored with Prince Guhman, who was also on the show last year.) Matt is a professor, researcher, and writer, who received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013.</span></p> <p><span style="font-weight: 400;">His focus now is on bridging the gap between science and business; to accomplish this, he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, and a writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon. Matt is so much fun and a wealth of fascinating information. We are going to talk about so many awesome things today so you don’t want to miss it. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] Today I am very excited to have Dr. Matt Johnson back on the show to talk about</span> <em><span style="font-weight: 400;">Branding That Means Business</span></em><span style="font-weight: 400;">, a new book he has co-authored with Dr. Tessa Misiaszek.</span></li> <li><span style="font-weight: 400;">[02:48] Melina and Matt share the similarities in their liv