23. 10 Tips for Writing Amazing Copy For Your Jewellery Business with Rachel at The Copy House

<p>Today I’m joined by Rachel, who founded The Copy House. She is a copywriter and proofreader. When I was starting my business there were so many elements of copy I had to write, and I know this is a topic that is important for everyone. She’s been doing this for 15 years and has worked for many different kinds of companies. She has some great tips for us, I hope you enjoy!<span class= "Apple-converted-space"> </span></p> <p> </p> <p><strong>EPISODE RECAP</strong></p> <ul> <li>A big welcome to Rachel (1:54)</li> <li>Can you tell us about your background? (3:30)</li> <li>The first tip is to write clearly (7:43)</li> <li>Don’t ramble - feel confident enough to stop a sentence and start another (12:19)</li> <li>CAPITAL LETTERS (15:34)</li> <li>Next is around formatting and using space (18:47)</li> <li>Avoid the usual cliches in your industry (22:16)</li> <li>This tip is about selling the benefits (27:12)</li> <li>Rather than talk about you, think about your best customer and speak to them (30:30)</li> <li>Don’t make judgments about your audience (34:15)</li> <li>Leave it and come back to it (38:22)</li> <li>The tenth tip is to proof read it (39:51)</li> <li>You gave an extra tip - channel all your energy, bring it to your writing and it will come through (42:05)</li> <li>Where can we go to connect with you? (44:42)</li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <p><a href="https://thecopy.house">the copy house</a></p> <p><a href="https://www.instagram.com/thecopy.house/">the copy house Instagram</a></p> <p><a href="http://www.facebook.com/thecopy.house">the copy house Facebook</a></p>