228. Designing Digital Experiences to Engage Human Emotions w/ Dan Hill

Two currencies drive the economy - our dollars and our emotions. What we feel always drives our behavior. That’s because more than 95% of our mental activity is sensory and emotive - NOT rational<br />So we must put a renewed focus on Emotional Intelligence in a business framework. Not only is it important to brush up on the basics but be willing to delve deeper into and work on your EQ.<br />This episode features Ethan’s conversation with Dan Hill, President at Sensory Logic. Dan is featured in Chapter 4 of our Wall Street Journal bestseller Human-Centered Communication. He’s also the podcast host of Dan Hill’s EQ Spotlight and the author of ten books including Emotionomics and its new, updated version Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals<br />On this, his third appearance of the CX Podcast, he talks about:<br />How common is a depth of expertise in facial coding in areas such as politics, business, sports, etc?<br />What is a functional definition of Emotional Intelligence?<br />Why is Emotional Intelligence so Important?<br />What are some best practices for folks that are engaging people in a sensory and emotional manner in digital experiences?<br />What are some of the cultural contextual changes that have happened since his book: Emotionomics?   <br /><br /><br />More information about Dan and today’s topics:<br />LinkedIn Profile:https://www.linkedin.com/in/dan-hill-emotionswizard/<br />Company Website: <a href="https://www.sensorylogic.com/" rel="noopener">https://www.sensorylogic.com/</a><br />Other Relevant Links:   <br /><br /><br />Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.