#227: Measuring the Value of Loyalty Marketing Investment with Epsilon

<p>How do you measure and prove the value of your investment in loyalty marketing?</p> <p>In this episode, we are joined by <a href="https://www.linkedin.com/in/brad-macdonald-ba66014/">Brad MacDonald</a>, Vice President of Loyalty Strategy at <a href="https://www.epsilon.com/us">Epsilon</a>, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach".&nbsp;</p> <p>We also announce a partnership with Epsilon together with <strong>Let’s Talk Loyalty</strong> launching a unique, personalized, and private "<a href="https://www.commonsense.events/ws22-epsilon-loyalty-labs/">Loyalty Lab</a>" every month for our one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better.</p> <p>Listen to this episode for more information on how to measure and multiply the value of your loyalty program.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.linkedin.com/in/brad-macdonald-ba66014/"><u>Brad Macdonald</u></a></li> <li><a href="https://www.commonsense.events/ws22-epsilon-loyalty-labs/">Epsilon Loyalty Lab</a></li> </ol> <p><br></p> <p><strong>Time Stamps:</strong></p> <p>03:12 - Brad’s Favorite Loyalty Program</p> <p>07:35 - The current landscape for loyalty marketers</p> <p>11:07 - How Epsilon measures the value of the loyalty program</p> <p>26:49 - Epsilon Loyalty Lab</p>