227: How a Professional Card Counter Beat the Odds in Online Business

<p>Don't you just love a good outsmarting the casino story? Bring me an <em>Ocean’s Eleven</em>, bring me a <em><a href= "http://amzn.to/2ooBhdT" target="_blank" rel= "nofollow noopener noreferrer">Bringing Down the House</a> --</em> I’m all about it.</p> <p>Colin Jones is a professional card counter whose blackjack teams won almost $4 million, and he earned over $500k himself.</p> <p>Now a father of 6, Colin's playing days are mostly over, but he's turned his unique skill into a profitable online business at <a href= "https://www.blackjackapprenticeship.com/">BlackjackApprenticeship.com</a>.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/146b357f3f72a2%3A12b7a20bab46dc/5661941167030272/"> Click here to download Colin’s top online business tips from this episode</a>.</em></p> <p>Did you catch <a href="http://amzn.to/2oYnREa" target="_blank" rel="nofollow noopener noreferrer">the <em>Holy Rollers</em> documentary</a> about the Christian card counters? Yeah, it was about Colin and his team.</p> <p>When we met at a Side Hustle Nation meetup in Seattle over the holidays, Colin explained that card counting -- though glamorized by Hollywood -- is "a hard way to make easy money." He also pointed out that the math involved is elementary-school level, and done right, it really can be seen as an investment and not a gamble.</p> <p>Today, his Blackjack Apprenticeship site has more than 500 members and in this episode, you'll hear how he's grown this business, how he's priced his different offerings, and how he keeps customers sticking around for more.</p>