227: Getting Through the Blocks to Writing Your Own Website with Erin Ollila

<p>Have you always wanted to create your own website but can’t seem to get started? Join Janine and her guest Erin Ollila, a professional copywriter, to learn how to overcome the common blocks that prevent people from writing their own websites.</p><p><b>About the Guest</b></p><p>Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform — and even transform — its intended audience.<br/><br/>When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the <a href='http://erinollila.com/podcast'><b>Talk Copy to Me</b></a> podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers’ concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.<br/><br/><b><br/>Key Points in This Episode to Help You Write Your Own Website:<br/></b><br/></p><ul><li>The importance of having a website for freelance writers, regardless of their niche or specialty.</li><li>Recommendations for starting a website and investing in a true URL website, not just a free platform.</li><li>Starting out with limited funds: Erin suggests some website builders you can use to create a simple one-page website.</li><li>Erin emphasizes the need to niche down and be clear about the specialty or services offered on the website.</li><li>The significance of having an “<b><em>About</em></b>” page that showcases how the writer can help the client and what sets them apart.</li><li>The four key pages for a writer’s website: <b><em>Home, About, Services, and Contact</em></b>.</li><li>Our guest highlights the importance of the services page without necessarily turning it into a sales page.</li><li>She also encourages writers to engage in discovery calls with potential clients for better relationship-bui