224 | Find Hidden Money in Your E-commerce Shop with Reese Spykerman | Design By Reese

<p><span style="font-weight: 400;">Your business has a lot of moving parts. It’s easy to let opportunities to make a little extra money (or eliminate sneaky expenses) slip right past your radar. So how can you optimize your revenue and minimize those “leaky pipe” expenses? The answer is right on your website!</span></p> <p><span style="font-weight: 400;">In this episode, I’m talking to e-commerce conversion expert Reese Spykerman about all the hidden places you can find extra money in your business. She’ll share her tips for crafting a beautiful</span> <em><span style= "font-weight: 400;">and</span></em> <span style= "font-weight: 400;">functional e-commerce website, and we’ll chat about a few of the trends we’re seeing in the online business world right now.</span></p> <p><span style="font-weight: 400;">You'll learn:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where to find extra money (and sneaky expenses) in your ecommerce business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you might be doing your business a disservice by making your website too pretty</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to put yourself in your customers’ shoes and make them feel understood</span></li> </ul> <p><span style="font-weight: 400;">For full show notes, resources and a transcription, please head to <a href= "bit.ly/PTPEp224">bit.ly/PTPEp224</a></span></p> <p><span style="font-weight: 400;">For more support with your marketing & sales strategies,</span> <a href= "http://www.prooftoproduct.com/labs"><span style= "font-weight: 400;">check out LABS</span></a> <span style= "font-weight: 400;">at</span> <a href= "http://www.prooftoproduct.com/labs"><span style= "font-weight: 400;">http://www.prooftoproduct.com/labs</span></a></p>