223 - Empowering Women in Sales Leadership with Lori Richardson

<p><span style="font-weight: 400;">Research proves women outperform men in B2B sales. So, where are the women? My guest today is someone I have so much respect for in the sales community and she’s on a mission to empower more women to get into sales and sales leadership.</span></p> <p><span style="font-weight: 400;">After 15 years in B2B selling and sales leadership, when not running sales consultancy Score More Sales, Lori heads Women Sales Pros, a community showcasing top women in sales. She created The She Sells Summit to bring more than a dozen women in sales groups together for bi-annual virtual events, and she hosts the award-winning Conversations with Women in Sales podcast.</span></p> <p><span style="font-weight: 400;">A top sales thought leader and sought after national speaker, Lori is also the author of the book, “She Sells - Attract, Promote, and Retain Great Women in B2B Sales”. </span></p> <p><span style="font-weight: 400;">She clearly belongs here in the She Sells community because we have that</span> <em><span style= "font-weight: 400;">She Sells</span></em> <span style= "font-weight: 400;">in common. Enjoy this conversation!</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[3:02] - Lori shares her background and her journey into sales.</span></p> <p><span style="font-weight: 400;">[5:00] - From an early age, Lori saw her grandmother stand up to the opinion of men.</span></p> <p><span style="font-weight: 400;">[6:18] - Lori was lucky that in her first tech sales job, there were other women on the sales team and the environment was great. The next company however was different.</span></p> <p><span style="font-weight: 400;">[9:10] - In this company, Lori didn’t back down and showed her talent.</span></p> <p><span style="font-weight: 400;">[10:29] - In the end, it’s okay if someone doesn’t buy from you, but they need to know what you offer.</span></p> <p><span style="font-weight: 400;">[12:32] - Lori explains why and how she shifted in