#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show)

<p>In this short summary episode, Paula Thomas looks back on a fascinating conversation with <a href="https://www.linkedin.com/in/evertrdeboer/" target="_blank"><strong>Evert de Boer</strong></a><strong>, </strong>Managing Partner of <a href="https://onpointloyalty.com/" target="_blank"><strong>On Point Loyalty</strong></a>, who discussed how the aviation sector has earned such huge profits from their loyalty programs over the years.</p> <p>And how their importance grew even further in importance through the global pandemic, offering airlines a stable, recurring source of revenue even though customers were unable to travel, and even challenged the widely-held view that redemption seats are an expense for airlines.&nbsp;</p> <p>Listen to this short summary to hear the highlights of our discussion with this airline loyalty industry thought-leader.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p>1)<a href="https://letstalkloyalty.com/68/" target="_blank"> </a><a href="https://www.linkedin.com/in/evertrdeboer/" target="_blank"><strong>Evert de Boer</strong></a></p> <p>2) <a href="https://onpointloyalty.com/" target="_blank"><strong>On Point Loyalty</strong></a></p> <p>3)<a href="https://www.hold.app/" target="_blank"> </a>"<a href="https://onpointloyalty.com/wp-content/uploads/2020/02/On-Point-Loyalty-Top-100-Most-Valuable-Airline-Loyalty-Programs-2020.pdf" target="_blank"><strong>Top 100 Most Valuable Airline Loyalty Programs</strong></a>"</p> <p>4)<strong> </strong><a href="https://letstalkloyalty.com/82/" target="_blank"><strong>#82: Global Airline Loyalty Programme Insights with Evert de Boer</strong></a></p>