22. How To Write With Personality With Justin Blackman

<p><span style="font-weight: 400;">Struggling to find the right words to not only educate your audience but also entertain them? Writing for heavy subjects can be crafted into fun sentences and stories, which will keep your reader coming back for more.</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s guest is going to share all about copy and how to keep eyeballs on your content and email.</span></p> <p> </p> <p><span style="font-weight: 400;">Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written copy for more than 329 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism™. </span></p> <p> </p> <p><span style="font-weight: 400;">He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing.</span></p> <p> </p> <p><span style="font-weight: 400;">You can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets.</span></p> <p><br /> <br /> <br /> <br /></p> <p><strong>Here’s a short rundown of this episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How the Headline Project put Justin on the map and what he learned from writing over 10,000 headlines in 100 days.</span> <a href= "https://prettyflycopy.com/table-of-contents/"><span style= "font-weight: 400;">Check out the Headline Project here.</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What the similarity is between stand up comedy and copy.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">His <em><strong>WTF framework</strong></em> that you can use in your writing today.</span></li> <li style="font-weight: