219 - Brand Activations and Visual Merchandising for Jewelry Businesses

<p><span style="font-weight: 400;">In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She's an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma's approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.</span></p> <p><span style="font-weight: 400;">In this episode, we'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What does the word "activation" mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can a brand's personality be expressed through a brand activation?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">…and more!</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Lark & Berry -</span> <a href= "https://larkandberry.com/"><span style= "font-weight: 400;">https://larkandberry.com/</span></a></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span style="font-weight: 400;">Why a DTC wine company started a branded podcast - h</span><a href= "https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast"><span style="font-weight: 400;">ttps://www.marketi