218: How Arsha Jones Started An ECommerce Empire with Less Than $100 (REWIND)

<p><span style="font-weight: 400;">Side Hustle Pro alum Arsha Jones has experienced tremendous success with her businesses Capital City Co (which produces a wing sauce called mambo sauce) and Tees in the Trap (a lifestyle brand inspired by pop culture and infused with Black Girl Magic) since gracing the guest chair in 2016. </span></p> <p><span style="font-weight: 400;">Arsha is an entrepreneur and an emerging leader in the e-commerce industry. She has built multiple, highly profitable brands. At the time of this episode, she was operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all while running the website Brand Build Launch. Through Build Brand Launch, she teaches others how to turn their passions into profit with physical products.</span></p> <p><span style="font-weight: 400;">On this episode, Arsha shares:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How she developed the Capital City Co mambo sauce in her kitchen and ended up on the front page of The Washington Post</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she launched her first t-shirt shop with no shirts and no supplies</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How haters reporting and shutting down her Etsy shop gave her the motivation to launch her own e-commerce site</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should test and validate your ideas before spending a lot of money on branding and inventory</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her number one secret to Facebook marketing</span></li> </ul> <p><strong>Links mentioned in this episode</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.shopcapitalcity.com/"><span style= "font-weight: 400;">Capital City Co.</span></a></li> <li style="font-weight: 400;"><a href= "https://www.teesinthetrap.com/"><span style= "font-weight: 400;