#217: Cassie Lane: Build Your Own Botox Business

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks with Cassie Lane, CRNA, DNAP, and Founder of Injectables EDU. She shares how she opened her aesthetics practice, correcting misconceptions about Botox and fillers. She also offers advice for nurse practitioners who are looking to get into this industry.</span></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Cassie started working at the early age of 15 at a day spa. She became a CRNA in 2012 and currently works part-time as a 1099 and at her aesthetics practice. </span></li> <li><span style="font-weight: 400;">Cassie believes CRNAs are well-suited for aesthetics because they know how to use needles safely, work procedurally, and they understand anatomy. </span></li> <li><span style="font-weight: 400;">A friend of hers inspired her to get into the aesthetics business, however, she faced difficulties while getting started. This included</span> <span style="font-weight: 400;">misguided and untrustworthy information about injections.</span></li> <li><span style="font-weight: 400;">Cassie saw a need to provide a reputable, reliable educational resource so she created her own online and in-person training program.</span></li> <li><span style="font-weight: 400;">Her business, Injectables EDU, provides business, legal, and training resources, including information on state regulations. </span></li> <li><span style="font-weight: 400;">She also created</span> <span style="font-weight: 400;">a comparative analysis to help you choose the best botox and dermal filler courses.</span></li> <li><span style="font-weight: 400;">When you own an aesthetics practice, clients will initially ask for Botox. Once they learn more about your clinic’s expertise, you can expand your service offer. It's not about selling - it's abou