216. Unity: Cialdini’s 7th Principle of Persuasion

<p><span style="font-weight: 400;">A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book</span> <em><span style= "font-weight: 400;">Influence</span></em><span style= "font-weight: 400;">, which has sold many, many millions of copies around the world, and it is so impactful even nearly 40 years after its original publishing date. The new version added 220 (pure gold!) pages and a whole new seventh principle of persuasion – unity – which is of course the focus of today’s episode. </span></p> <p><span style="font-weight: 400;">The six original principles of persuasion include reciprocity, liking, authority, scarcity, social proof, and commitment/consistency. Most of those already have their own episodes of the podcast, which are linked for you in the show notes along with my interview with Bob when he was on the show. So, why unity? As I said, while I’ve dedicated episodes to several of the initial six principles, including scarcity, social proof, reciprocity, and precommitment…I haven’t done them all yet…so why jump to the end with Unity before “completing the set” so to speak? Listen in to find out why and learn more about the amazing principle of unity. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:07] Today’s behavioral economics foundations episode is all about Cialdini's new 7th principle of persuasion: unity.</span></li> <li><span style="font-weight: 400;">[00:48] In episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book</span> <em><span style= "font-weight: 400;">Influence</span></em><span style= "font-weight: 400;">, which has sold multi multi multi million copies and it is so impactful even nearly 40 years after its original publishing date.</span></li> <li><span style="font-weight: 400;">[03:36] Unity is an under