215. Questionstorming at KIND / Mars with Beatrix Daros

<p><span style="font-weight: 400;">In today's conversation, I am joined by Beatrix Daros, Global Consumer Intelligence Director for Mars, and today we are talking mostly about a project we worked on together for KIND snack bars around healthy snacking and checkout/impulse buying in grocery stores. Beatrix also shares about some technology they used during the pandemic and her advice for others looking to incorporate similar work at their companies. This conversation is a revisit of the session we did together at IIEX Europe in Amsterdam a few weeks back, which was an awesome event -- thank you to Greenbook for having us out for that! </span></p> <p><span style="font-weight: 400;">Beatrix is so awesome and I'm delighted that she is joining me on the podcast. The event space in Amsterdam didn't allow for the same easy replay on the podcast, so she was</span> <em><span style="font-weight: 400;">kind</span></em> <span style="font-weight: 400;">enough (pun intended) to do another recording with me here -- so even those who watched the session live in Amsterdam will get something a little different in the episode. We talk about the questionstorming session we did in 2019, the studies they implemented based on that work, her plans for future research, and so much more.</span></p> <p><span style="font-weight: 400;">Show Notes:</span></p> <ul> <li><span style="font-weight: 400;">[00:43] In today's conversation, I am joined by Beatrix Daros, Global Consumer Intelligence Director for Mars.</span></li> <li><span style="font-weight: 400;">[01:45] Melina) will be speaking at another upcoming Greenbook event IIEX Behavior in Chicago September 13th-14th.</span></li> <li><span style="font-weight: 400;">[03:35] The event space in Amsterdam didn't allow for the same easy replay on the podcast, so Beatrix was</span> <em><span style= "font-weight: 400;">kind</span></em> <span style= "font-weight: 400;">enough (pun intended) to do another recording with me here. </span></li> <li><span style="font-weight: 400;">[06:02] Beatrix shares a