#215: Loyalty Insights from Asia - Speak Like a CEO

<p>Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, <a href="https://www.linkedin.com/in/henchristian/" target="_blank">Henry Christian</a>.</p> <p>Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia and talked with us about some of the valuable lessons he has learned over the years.</p> <p>He shared his insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus nonmembers.&nbsp;</p> <p>Henry shared strategies for membership retention and acquisition and we also found out a surprising 'favourite loyalty programme' that has never been mentioned before!</p> <p>Henry also shared a very important principle that loyalty is not a program, it is an outcome to expect from your customers.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/henchristian/" target="_blank"><strong>Henry Christian</strong></a><strong>, Independent Consultant with HC Loyalty Advisory on LinkedIn</strong></p> <p><strong>2) </strong><a href="" target="_blank"><strong>LinkedIn Loyalty Post - Speak Like a CEO</strong></a></p> <p><br></p>