211: Maximize Your Strategic Growth and ROI with Christeen Era

<p><span style="font-weight: 400;">Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book,</span> <em><span style="font-weight: 400;">Profit First for Lawn Care and Landscape Businesses</span></em><span style= "font-weight: 400;">. She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve their business problems as they grow and become more profitable.</span></p> <p> </p> <p><span style="font-weight: 400;">Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book,</span> <em><span style="font-weight: 400;">Profit First for Lawn Care and Landscape Businesses</span></em><span style="font-weight: 400;">, she provides an industry-specific toolbox to help business owners manage their expenses and increase their gross profit margins by up to 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and Quickbooks Pro Advisor. </span></p> <p> </p> <p><span style="font-weight: 400;"> </span><em><span style= "font-weight: 400;">Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.</span></em></p> <p><br /> <br /></p> <p><strong>Show Highlights:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Christeen approaches the development of a new tool or resource by keeping ROI in mind</span></li> </ul> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the lawn car