211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup

<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">School marketing and communications with Charlie Maughan, James Tindall and Sophia White</span></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.</span></p> <ul> <li class="MsoNormal" style="line-height: normal;"><a href= "https://mumbrella.com.au/ooh-revenue-jumps-as-digital-thrives-in-first-half-of-2023-798433" target="_blank" rel="noopener">Mumbrella – OOH revenue jumps as digital thrives in first half of 2023</a></li> <li class="MsoNormal" style="line-height: normal;"><a href= "https://www.adnews.com.au/news/inside-the-top-five-ads-for-the-fifa-women-s-world-cup"> Ad <span class="MsoHyperlink">News – Inside the top five ads for the FIFA Women’s World Cup</span></a></li> </ul> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla;">Got more questions for Charlie and Rita? You can ask them via the following:</span></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span> <!--[endif]--><span style="font-family: Dupla;">Email:</span