#211: Dr. Roxie Mooney: The Highest Path to Profit is Co-Ideation

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the</span> <em><span style= "font-weight: 400;">Health Innovators</span></em> <span style= "font-weight: 400;">podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.      </span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Roxie’s grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path. </span></li> <li><span style="font-weight: 400;">Roxie has a bachelor’s degree in communication, a master’s in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare.</span></li> <li><span style="font-weight: 400;">She started Legacy DNA in 2010 as a healthcare marketing agency.</span></li> <li><span style="font-weight: 400;">Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually.</span></li> <li><span style="font-weight: 400;">95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI.</span></li> <li><span style="font-weight: 400;">You must test and validate your business solution. Validate research and customer discovery are mission-critical.</span></li> <li><span style="font-weight: 400;">Roxie dives into