21: The Romance of a Good Negotiation

Most people think negotiating is all about two parties reaching the right price – but that’s just a by-product, really. Listen in and I’ll give you my secrets on what to focus on to successfully negotiate on anything! And it has nothing to do with numbers. Also, I answer your voicemails and questions about what to do when external issues threaten your livelihood, how to find customers ready to spend money on your product and what’s the best investment to make today. Got a business question you want to ask me? Tweet it @BarbaraCorcoran and I may just address it in a future show! Follow Business Unusual with Barbara Corcoran on iHeartRadio, or subscribe wherever you listen to podcasts.