209: How to grow marketing’s influence within your school

<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; font-size: 12pt;">School marketing and communications with Charlie Maughan and Rita Kilroy</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-family: Dupla; font-size: 12pt;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla; font-size: 12pt;">Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;">  </p> <ul> <li class="MsoNormal" style= "line-height: normal; font-size: 12pt;"><span style= "font-family: Dupla; color: black; font-size: 12pt;"><a href= "https://www.marketingprofs.com/articles/2023/49291/which-event-marketing-metrics-matter" target="_blank" rel="noopener"><span style="line-height: 150%;">Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs</span></a></span></li> <li class="MsoNormal" style= "line-height: normal; font-size: 12pt;"><span style= "font-family: Dupla; color: black; font-size: 12pt;"><a href= "https://www.marketingweek.com/chris-rodi-marketing-grow-influence" target="_blank" rel="noopener"><span style="line-height: 150%;">6 ways marketing can grow its influence within business – Marketing Week</