208: The Google Analytics update you can’t ignore and the battle of radio versus podcast

<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">School marketing and communications with Charlie Maughan and Rita Kilroy</span></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA. </span></p> <ul> <li class="MsoNormal" style="line-height: normal;"><a href= "https://https//www.imageseven.com.au/unlocking-the-power-of-google-analytics-4/"> <span style="font-family: Dupla;">Unlocking the Power of Google analytics 4</span></a></li> <li class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;"><a href= "https://marketing.sfgate.com/blog/radio-advertising-vs-podcast-advertising"> Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area</a> </span></li> <li class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;"><a href= "https://www.adsoftheworld.com/campaigns/proudly-the-second-best">IKEA - Proudly the Second Best - Ads of the World</a></span></li> </ul> <p class="MsoNormal" style="line-height: normal;"> <!-- wp:list --></p> <ul><!-- wp:list-item --></ul> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">Got more questions for Charlie and Rita? You can ask them via the following:</span></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0