#207 Turbo-Charge Your Business | Paul Higgins | Manuj Aggarwal | Bootstrapping Your Dreams Podcast

<p>Welcome to this new episode of “Bootstrapping Your Dream Show” show. I am Manuj Aggarwal, and I will be having an exciting conversation with Paul Higgins.</p><br><p>Paul Higgins is a business mentor, a podcaster, and a published author who helps coaches and consultants build online businesses to fund lifestyles.&nbsp;</p><br><p>Before starting his own business, Paul worked at Coca-Cola for 18 years, where he served in various senior roles such as marketing director and general manager.&nbsp;</p><br><p>Apart from that, he also has experience in leading large sales teams. Paul has had a tremendous amount of experience in account-based selling, creating channel strategies, and integrating acquisitions.&nbsp;</p><br><p>In his previous role, he was a director for a $700 million business unit.</p><br><p>Paul has sat on advisory boards for $10-50 million range companies and has mentored 271 business owners. His customers ranged from microbusinesses to multi billion-dollar companies and come from diverse backgrounds.</p><br><p>Paul is an author of the book called “Build Live Give” and has a podcast that goes by the same name.</p><br><p>When it comes to hobbies, Paul loves playing golf and is an avid follower of the sport.</p><br><p><br></p><p><strong>Here Paul talks about:</strong></p><p><br></p><ul><li><strong>(1:36) Paul shares the details of his professional journey from working at Coca-Cola to reaching where he is today.</strong></li></ul><p><br></p><ul><li><strong>(3:08) How Coca-Cola works towards becoming even more prominent.</strong></li></ul><p><br></p><ul><li><strong>(6:23) How market and technology-related research was done for physical products such as a cold drink in the 1990s.</strong></li></ul><p><br></p><ul><li><strong>(8:09) How Coca-Cola balanced between retailers and consumers.&nbsp;</strong></li></ul><p><br></p><ul><li><strong>(9:58) Paul talks about how things were different in his new startup from his Coca-Cola days.</strong></li></ul><p><br></p><ul><li><strong>(13:52) How one can help new busine