207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie

<p><span style="font-weight: 400;">Many people expect quick wins from outbound and if they don’t see results in a few months, they drop it altogether. This is unfortunate because the real power of outbound comes from your ability to build outbound as a long-term growth channel for your business.</span></p> <p> </p> <p><span style="font-weight: 400;">In the new episode of the</span> <em><span style="font-weight: 400;">Working Without Pants</span></em> <span style="font-weight: 400;">podcast, Isaac Marsh, Partner at Lead Cookie, joins me to discuss how people should be thinking about outbound and why it's such a sustainable growth channel.</span></p> <p> </p> <p><span style="font-weight: 400;">We kick off the show by discussing the fact that more people are realizing that quality beats quantity when it comes to outbound leads. If you’re selling high-ticket packages, one client can pay for all your future outbound efforts. Though an outbound agency may guarantee you a set amount of leads, none of those deals will close if the quality isn't there. </span></p> <p> </p> <p><span style="font-weight: 400;">We also highlight how outbound gives you long-term brand exposure and helps you stay top of mind for when prospects are ready to buy. Though you might not close a deal today, you can gauge where a prospect is in their buying cycle. This gives you the ammo you need to nurture that lead and form a strategy for when that lead is ready.</span></p> <p><br /> <span style="font-weight: 400;">Want to learn how Lead Cookie can help with your outbound efforts? Feel free to</span> <a href= "https://www.leadcookie.com/contact"><span style= "font-weight: 400;">reach out</span></a> <span style= "font-weight: 400;">to us today.</span></p> <p> </p> <h3><span style="font-weight: 400;">Resources:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.vidyard.com/podcast/nopants/"><span style= "font-weight: 400;">https://www.vidyard.com/podcast/nopants/</span></a></li> <li style="font-weight: 400;" aria-level