206 - THE GOLD MINE - Is Jewelry PR Worth the Investment and Effort?

<p><span style="font-weight: 400;">You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.</span></p> <p><span style="font-weight: 400;">If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!</span></p> <p><span style="font-weight: 400;">In this week's episode, I’ll be talking about PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not "anyone truly gives a damn!" I see a lot of jewelry brands investing in PR before they're ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically.</span></p> <p><span style="font-weight: 400;">I'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The foundation you need before investing in PR and why</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What will PR yield for you, and is it worth it?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to do if you decide you're not ready for PR</span></li> </ul> <p><span style="font-weight: 400;">Links from the episode:</span></p> <p><a href= "https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357"> <span style= "font-weight: 400;">https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357</span></a></p> <p><span style="font-weight: 400;">Learn more:</span> <a href= "https://joyjoya.com"><span styl