#204 - Podcasting As A Lead Gen Tool

<p><span style="font-weight: 400;">Today we are unpacking a new tactic - using podcasting as a lead generation tool. That doesn’t mean growing a giant podcast and hoping your ideal client listens to it and contacts you, but using the podcast as a direct outbound sales tool where you invite your buyers.</span></p> <p><strong>HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE:</strong></p> <p><span style="font-weight: 400;">- How to ensure that 10% of your podcast guests end up buying or becoming a qualified lead</span></p> <p><span style="font-weight: 400;">- How to set up the show</span></p> <p><span style="font-weight: 400;">- How to book guests</span></p> <p><span style="font-weight: 400;">- How to transition to the pitch without breaking your own code of ethics</span></p> <p><span style="font-weight: 400;">- When not to use the podcast tactic</span></p> <p><span style="font-weight: 400;">- How to do the research to get the right people on your show</span></p> <p><span style="font-weight: 400;">Determine the problem you are solving, and find what will resonate with your audience - if you get those two right, you’ll get the right person in the cast and the right one to listen to it.</span></p> <p><span style="font-weight: 400;">To help you more with your campaigns, we have created a database of our cold email writing hacks and deliverability. Get access to this at</span> <a href= "https://course.quickmail.io/"><span style= "font-weight: 400;">https://course.quickmail.io/</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p>